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Barbiecore would be a rare find if you didn’t know it.
This summer, the millennial fashion trend is taking over the world. Get ready to see your closest and dearest dressed up like Mattel dolls.
The retro trend was inspired by Greta Gerwig’s Barbie (July 20,23).
After viral photos of Ryan Gosling and Margot Robbie dressed up as Barbie and Ken, the trend has expanded to include Barbie-appropriate accessories. Talk about giant phones, hairdryer handbags and high ponytails. Also, retro shades.
According to Clearpay data, the Barbiecore trend has already affected trade. Sales of neon and fuchsia clothing are up by 44%, and denim clothes see a 36% rise.
The biggest spike in sales of Barbie’s signature accessory, the scrunchie (which saw a 1099% increase), has been seen. Other niche Barbie sales spikes included blonde hair dye, which increased by 47% and leotards, which saw a 12% increase.
We are here to help.
We’ll break down the trend as it reaches its peak. What is Barbiecore? It’s where did it come from? Who is following this trend? How can we shop for it, and who are you following?
What is Barbiecore?
Barbiecore is a retro style inspired by Mattel’s Barbie doll. This nostalgic trend is a throwback to the Barbie-feminine aesthetic that millennials and Gen Z are experiencing. Barbiecore’s most distinguishing feature is its vibrant pink, but other accessories that are appropriate for Barbie include visors, leg warmers, scrunchies, leotards and scrunchies. You can wear anything Barbie from your childhood this summer.
It also depends on the era of the garment. It is possible to find items made in the 50s or 60s in mass production, but not in the same quantity as those from the 90s or 2000s. Non-sustainable fabrics like nylon and polyester became the mainstream fashion in the 20s and 50s.
These non-biodegradable fabrics can take years, if not decades, to completely break down. However, wearing them will ensure they don’t end up in landfills.
Claire John, founder and CEO of Denim Library, said she loves shopping for pre-loved clothing because it reduces the environmental impact of manufacturing.
It takes an average of 10,000 litres to make one pair of jeans. This is equivalent to 38 years of drinking water requirements for one person. Changing and being proud to wear pre-loved/vintage clothing is important.
This nostalgic trend is a throwback to the Barbie-feminine aesthetic that millennials and Gen Z are experiencing. Barbiecore’s most distinguishing feature is its vibrant pink, but other accessories that are appropriate for Barbie include visors, leg warmers, scrunchies, leotards and scrunchies.
We may earn a commission if you purchase via links on this site.
Barbiecore would be a rare find if you didn’t know it.
This summer, the millennial fashion trend is taking over the world. Get ready to see your closest and dearest dressed up like Mattel dolls.
